Introduction
We often see off-page SEO as only link building. To some extent, it is true. But there is so much to do with off-page SEO.
Off-page SEO is acquiring credibility and references by earning links to other websites.
SEO is a technical job. You can not do complete SEO manually. You need an SEO tool to progress at some point in your strategy. Other SEO tools require off-page SEO tools more than they require other tools.
There are so many tools to ensure SEO works properly.
These are Semrush, Ahrefs, SEOquake, Buzzstream, Contentbird, Google Analytics, MOZ, Majestic and others.
Later we're going to discuss these tools and how these tools can help you in off-page SEO.
Let's discuss some of the best off-page SEO techniques.
Off-page SEO strategy
The promotional strategies of a website are dynamic. Here are some of the best off-page SEO strategies you can opt for:
- Link Building
- Content Marketing
- Local SEO
- Reviews
- Guest Posting
1. Link Building
Link building is earning links to your webpage from other web pages, social media pages or any other page. This is what we call 'backlinks'. The number of backlinks is crucial for ranking a webpage in the search engine results page.
The reason behind this is that Google crawlers consider the number of backlinks during the indexing of a website. How much quality content you provide, the content strategy will only work if you have a certain number of backlinks.
2. Content Marketing
Whatever you do, content is the essential element of an off-page SEO checklist. Content is the medium through which digital marketers reach the audience. It can be a blog post, social media post, podcast, or infographic.
Creating great and relevant content helps build expertise, authority, and trust. If you provide attractive content, your website will automatically attract the audience.
3. Local SEO
When you search nursing home near me in the Google search bar, do you get the nursing home options that are 500 km away?
No! Instead, you reach the nearest option from your location. It is because of local SEO. If you have a physical business, you can easily target customers in your locality through Google My Business. Include your business name, address, phone number, and opening hours to create awareness.
4. Reviews
Nowadays, people search for reviews for everything they buy. So, reviews are so important for the business to build trust. Google takes these reviews into account to evaluate the reputation of the site.
However, Google recommends replying to all reviews, whether good or bad. It showcases you value customers.
5. Guest posting
Guest posting is writing and posting on other niche-relevant websites to get backlinks. Many websites allow guest posting and, in turn, provide backlinks. Remember, the website should be of higher domain authority than yours. This way, you get referral traffic from that site through the post.
Here I am explaining relevant content examples:
You have a dog care centre. You must try to find 'animal care' or 'pet care' websites because those topics are relevant to your niche. Instead, try guest posts on any website.
10 Best Tools that Help in Off-page SEO
Let's begin the discussion about the SEO tools that can help you in off-page SEO. Here is the list of the 10 best tools for off-page SEO-
- Semrush
- Ahrefs
- SEOquake
- BuzzStream
- Contentbird
- Google Analytics
- MOZ
- Majestic
- Screaming Frog
- Linkody
1. Semrush
Semrush is an all-round SEO tool. From keyword research to link building and competitor analysis, Semrush provides all of these. Link building is of huge importance in an off-page SEO strategy.
Semrush helps identify where your competitors are getting links. It ensures the success of your link-building strategy.
2. Ahrefs
Ahrefs is another great off-page SEO tool. It offers detailed reports on different areas of SEO. Ahrefs is the most useful tool for link-building purposes.
Another feature of Ahrefs is its monthly analysis of organic traffic. Ahrefs provides valuable information on your competitors' strategies, which helps you improve your strategy. Its user-friendly interface and detailed reports make it a go-to platform for digital marketers and SEO professionals.
3. SEOquake
SEOquake is a free browser extension by SEMrush. It provides various SEO metrics and insights directly in your browser. It helps you to quickly analyze search engine results pages (SERPs) and individual web pages. It offers competitor analysis, backlink analysis, SERP analysis and other important SEO tasks.
4. BuzzStream
BuzzStream is a platform designed for outreach management and public relations strategy. These two are integral parts of off-page SEO. BuzzStream helps to organize and manage relationships with influencers, bloggers, journalists, and other website owners who can provide backlinks.
You can track communication history, outreach efforts, and other relevant information. This platform also enables you to create personalized email templates, schedule follow-ups, and track responses. Besides, BuzzStream helps you acquire backlinks from websites that have good domain authority and promote your content.
5. Contentbird
Tracking and monitoring backlinks are the main aspects of Contentbird. But it is also a content marketing platform that covers content creation, management, and promotion.
Contentbird is mainly used for content marketing but it has some off-page SEO features. Those features are- content promotion, collaboration, relationship management, etc.
6. Google Analytics
Why I've included Google Analytics on my list? Some of you have this question right now in your mind? But no worries I'll explain.
Google Analytics is a web analytics tool but it can help you track your off-page SEO tactics. Most importantly your link-building strategy.
Google Analytics can help organizations track traffic, ensuring the success of their marketing activities and campaigns.
It includes features that help marketers identify trends and visitor engagement patterns with the website. These features enable data collection, analysis, monitoring, reporting and integration with other applications.
7. MOZ
Moz is one of the best Saas tools for SEO. With domain analysis, link explorer, and competitive research this tool fulfils almost all of your requirements in SEO.
Moz is also famous for its free domain authority checker tool. With this tool, you find the DA score of your competitors and your relevant guest posting sites. This will help you to explore your link-building opportunities. Moz stats also provide SERP tracking and analysis of websites.
Moz also helps identify top-followed links, anchor text, and several referral domains.
Pro Tip - Domain authority depends on the number and quality of the backlinks.
8. Majestic
Majestic is another tool that completely emphasizes backlink analysis. It scans link profiles and tracks citation metrics and trust-flow metrics. Majestic excels at catching spammy links, topical trust flow and neighbourhood-checker.
TF/CF ratio is a magic-like tool to identify sites with several low-quality backlinks. According to the company, the TF/CF ratio should be lower than 2:1 or 1:2.
When you use shared hosting, there might be some low-quality spam websites with you on your server. Sharing the same IP address with these websites will negatively impact your search ranking.
Only Majestic offers the feature of a neighbourhood checker. This feature helps you take a look at the other sites that share an IP address with you.
9. Screaming Frog
Screaming Frog is another website crawler tool used for competitor analysis and website audit. It helps to find broken links and duplicate content. It also gathers extensive information about page titles, meta descriptions, keywords, canonical tags, response times, etc.
This data helps to understand their websites' technical health and SEO performance. Fixing broken links provides space for link building. SEO Spider connects with Google Analytics, Google Search Console, Majestic, and other SEO tools. And that enables users to access competitors' off-page and on-page SEO strategies.
10. Linkody
Linkody is one of the most effective backlink tracking software. Linkody collects information about your backlink profile. Also, it evaluates essential information such as the link source's Domain Authority, Spam Score, and anchor texts.
You can create reports from numerous datasets in the "Analytics" section. It includes the dispersion of your links' Spam Scores, which can point you directly toward a possible link spam attack.
Conclusion
Most of the off-page SEO strategies depend on various tools. Some are completely free, and others offer free and paid services. The tools ensure that the cycle of SEO keeps moving. Because in SEO, everything connects.
Link Building and content creation mainly fall under off-page SEO, but that doesn't mean that all of it goes under off-page SEO. That's why from Keyword Research to Traffic Analysis, SEO tools are available. Now it depends on your requirements. Hope our 10 best tools list will help you to understand the SEO tools.
FAQs
1. What are the common free tools for off-page SEO?
Ans: There are several free tools for off-page SEO. Some of them are Google Analytics, Google Search Console, Google My Business, Moz Link Explorer, Ahrefs Backlink Checker, etc.
2. What are the best tools for off-page SEO?
Ans: There are lots of tools available for off-page SEO. Here are some off-page SEO tools - Semrush Backlink Analytics, Moz, Buzzsumo, Google Analytics and Search Console.
3. What are the best off-page SEO techniques?
Ans: Off-page SEO techniques include link building, Guest Posting, Forum posting, Social bookmarking, Brand mention, and local citation.
4. How do you check SEO off-page factors?
Ans: Before jumping into an off-page SEO strategy, one needs to check for the following factors:
- Analyze the website's backlinks with the help of various tools such as Semrush, Ahrefs, and Moz.
- Monitor social media presence to increase social media engagement.
- Analyze your competitor’s backlink, social media strategy, and other off-page SEO strategies.
5. What is the importance of SEO tools in SEO?
Ans: The majority of the SEO tasks depend on various SEO tools. SEO tools provide accurate data on keyword research, offer content optimization, spy into competitors' SEO strategies, and automate tasks. From keyword research to online reputation management, you depend on one or other SEO tools.
6. Why do we use SEO tools?
Ans: SEO tools have their benefits. And it depends on your requirements. What answers you are looking for? But here are the uses of SEO tools-
- Look into competitors' SEO strategies
- Save time and increase productivity
- Find convertible keywords
- Track progress
- Use key performance indexes to make the right decision.
These tools help you analyze and optimize various elements such as keywords, content, backlinks, and technical aspects. And that helps you increase SERP visibility, attract organic traffic, and drive more conversions.
