‘Title tag’ carries the most weight for on-page SEO. The title tag represents your website page title, which appears on the search engine results page. It provides the initial impression of the content for your users.
In 2016, Google confirmed the title tag as a ranking factor.
The title tag serves as the bridge between your users and your content. It helps users and search engines understand the page's content, which is why it holds significant weight for on-page SEO.
A title tag is the most valuable asset among all on-page elements and helps generate most of your website traffic. Therefore, when optimizing your title tag, it's essential to include your main keyword and make it more engaging.
Conversely, if your main keyword fits naturally, it will automatically optimize your URL.
Recently, Semrush published a report on Google’s ‘Ranking Factors’. Their study suggests that using a similar match of the main keyword in the title tag has an edge for ranking better on SERP.
This also indicates that naturally occurring keywords are more relevant to your content and users.
To optimize your title tag, you should keep a few things in mind:
- Try to keep it under 60 characters.
- Include main keywords, but only if they fit naturally.
- Write it creatively to make it more engaging.
These are the best practices to follow, minimizing the chances of Google cutting off your title tag.
